Key Responsibilities: Digital Marketing Strategy: Develop and implement strategies to increase brand awareness, engagement, and lead generation. Social Media Management: Manage social media campaigns, track trends, boost organic growth, and use social listening tools for brand sentiment monitoring across platforms (LinkedIn, Instagram, Facebook, etc.). SEO & Website Optimization: Lead on-page and off-page SEO, optimize website performance, and analyze traffic using tools like Google Analytics and heatmaps. Google Ads Management: Create, manage, and optimize Google Ads campaigns to drive traffic and conversions. Email Marketing: Create and manage targeted email campaigns to maximize conversions and ROI. Campaign Management: Plan, launch, and optimize digital campaigns, utilizing A/B testing and data-driven insights for continuous improvement. Analytics & Reporting: Use analytics tools to track performance and provide actionable insights to enhance campaigns. Collaboration: Work with cross-functional teams (sales, product, creative) to align digital marketing strategies with business objectives.
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