S M A R T n C O D E
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Helping clients stay ahead

Helping clients stay ahead with High-End Digital Marketing Services (SEO For Media Industry)

Problem Statement

Our client's existing website needed to be updated for a better market reach and enhancement of customer base. The website was non-user friendly , unresponsive, lagging, poor content ranking, driving traffic away and negatively impacting user experience and the client's business goals.

Goals

  •   Enhance user experience.
  •   Improve website performance .
  •   Increase user engagement and time spent on the site
  •   Boost brand image and credibility.
  •   Improve Search Engine Ranking for targeted keywords
  •   Increase Click through rate(CTR) on Search Engine Results Page (SERP’s) result page
  •   Increase in Converstional Rate from organic search traffic.
  •   Enhance local search visibility and local search traffic.
  •   To increase organic search traffic by 30% in 6 to 8 months
  •   Reduce bounce rate from Organic search traffic.
  •   Increase in Backlinks from High Authority Domains.

Challenges

SnC's solution with Workday Analytics and Reporting and React JS had a positive business impact on the hospital's workforce management. Here are some key highlights that defined the success of this project.

  •   Lack of Website Ranking on Google Search Engine.
  •   Technical SEO issues
  •   Lack of data-driven insights
  •   Quality Content Creation
SnC's Strategy and Approach

At SnC, we started with a complete website audit that included the following:

Website Performance Report with SWOT Analysis

A thorough examination of the website's technical aspects, including loading speed, responsiveness, error rates, and uptime was carried out. This report also incorporated a SWOT analysis to identify the existing website's strengths, weaknesses, opportunities, and threats.

SEO Performance Report

The website's search engine optimization (SEO) health was analyzed. This report evaluated keyword ranking, organic traffic, backlink profile, on-page optimization, and technical SEO issues.

  •   Keyword ranking: We analyzed the website's position for target keywords.
  •   Organic traffic: A summary report for the volume of search engine traffic to the website was developed using tools
  •   Backlink profile:We evaluated the quality and quantity of backlinks pointing to the website.
  •   On-page optimization:A thorough check for proper use of keywords, meta tags, and header tags was carried out
  •   Technical SEO: Our team of SEO experts identified and rectified issues like broken links, duplicate content, and site structure problems.

Our audit helped us with insights that suggested that the website needed a complete overhaul. Our client was aligned with the overhaul process, and we SMARTnCODE came up with the below objectives for success:

  •   Performance Optimization: Our digital marketing experts implemented technical SEO, image optimization, and code minification to improve website speed.
  •   Content Strategy: We repurposed the existing content and made it more engaging and relevant to the target audience. We also developed a content checklist to maintain consistency.
  •   SEO Optimization:Our SEO experts Conducted keyword research and optimized website content for search engines to improve visibility.
  •   Analytics Implementation:We set up robust analytics tracking to measure website performance and user behavior.

Results:

  •   Increased User Engagement: Bounce rate decreased by 40%
The average session duration increased for every page.
  •   Improved Website Performance: Page load time reduced by 70%
  •   Mobile page : speed increased by 80%
  •   Enhanced User Experience: Conversion rate increased to customer satisfaction The mobile conversion rate increased by 45%
  •   Boosted Brand Image: Positive user feedback and reviews Increased social media engagement