Our client a steel major, established in 1986, is a leading manufacturer of special TMT Steel Bars in India. With over 35+ years of experience, the cater to the construction business. They partnered with us to enhance their web presence and generate leads.
When the COVID-19 pandemic hit the world, our client, a traditional business house with a strong focus on in-person meetings and offline sales, felt the need to shift to digital and online presence. This was a major shift, but the client's resilience and adaptability were truly inspiring. They revamped their website to stay competitive, improve online visibility, and generate leads, effectively embracing the digital era.
During the COVID-19 pandemic, every system faced challenges. To address pandemic-specific issues, we consulted industry veterans and developed a blueprint to help our clients achieve their goals.
For this project, we leveraged Python with Django and React.js to develop a robust web application to generate leads, fill forms, and increase website traffic. The backend, powered by Django, ensured secure and efficient data handling, while the React.js frontend provided a dynamic and responsive user interface.
This combination allowed us to create an intuitive platform where potential clients could easily submit inquiries and request quotes. The seamless integration of these technologies not only streamlined the lead generation process but also significantly enhanced user engagement, resulting in a notable increase in traffic and potential business opportunities for the company.
Our strategic digital marketing services helped our steel client boost ROI, generate leads, and increase conversions. The new website was a digital transformation effort as it was a complete paradigm shift for the client.
